Katie Smith
Professor Marchant
29 September 2015
Rhetorical Gazes
A rhetorical gaze is what you use to describe your image in order to reach a certain audience. It is also explaining what you are seeing. And why it is important.
Familial: this view is things that are close and intimate to us. This image is a happy family. It uses pathos and appeals to peoples emotions. Who doesn't want happy family?
Consumer: This rhetorical gaze is something that you would do occasionally, usually involving spending money. Some examples of this in society are sales, good deals, and the best prices. In order to connect with their audience they uses ethos to draw in customers with better prices for better quality items. This is a big tool that emphasizes you will save lots of money if you buy something now instead of later. This a great device to get customers to buy things. Packaging is also a big tool used to get people to buy things. For example colorful, sugar packed fruit snacks with different shapes and sizes are always down low for little kids to easily get a hold of.
National: This gaze brings out peoples pride and and patriotism. Two important tools used in this gaze are ethos by appealing to the character of the picture, what the event was and the time frame. And logos, stating what events or things took place and how, and why it was important. This portray's the importance of our country and the defining moments in history that have taken place. Such as 911, it was a horrible thing however it woke America up.
These rhetorical gazes are important in connecting with different types of audiences. It portrays different views for different audiences, in different ways. First you have to understand who your audience is find out what elements help us identify the audience. Make sure to look at the different aspects of the pictures and how they relate with one another. Focusing on what tools you need to use to reach your audience is key in helping them to think how you do.
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