Blog 7A
Katie Smith
English 1010
Professor Marchant
12 October 2015

     Subject specific rhetorical terms are an important part of the writing process. Some of these rhetorical terms include: cognitive process, moderating role, visual structure, openness, explicit, and implicit. Cognitive process is important because it is how advertisers make us use our brains. Moderating role is important because it helps the audience to recognize the way the information is laid out. Visual structure helps connect with the audience because it provides information that is familiar to us, so the audience can relate. Openness demonstrates different interpretations for an image, this can help different audiences connect to the image in different ways. Explicit and Implicit are different ways to reach an audience. They are both important because they are techniques used in persuasion to the audience to buy that certain thing.

    These rhetorical terms are important to understand in order to reach an audience and connect with them. Some of these include:
1) Cognitive process: it is how advertisers make us use our brains, and works on imagery, meaning and visual cues.
2) Moderating role: is the idea that you need to understand the meaning of a metaphor in order to enjoy it.
3) Visual Structure: when we are given information bit by bit so it makes sense, something that is familiar to us.
4) Openness: is the idea that images have more then one interpretation and can have various meanings.
5) Explicit: is popular in advertising and is a straight forward message. Telling someone straight up to do something or buy something.
6) Implicit: tells you why something is a good idea, and the different possibilities. Trying to persuade you to buy something or do something without saying it straight forward. It is more open for different interpretations.